गोविन्द भाष्य (श्रील बलदेव विद्याभूषण - अचिन्त्यभेदाभेद वेदान्त ब्रह्मसूत्र भाष्य सटीक)

This means that the Lord becomes visible by His own wish. The Supreme Lord
Himself declares (Bhagavad-gītā 7.24):
avyaktaṁ vyaktim āpannaṁ
manyante mām abuddhayaḥ
paraṁ bhāvam ajānanto
mamāvyayam anuttamam
"Unintelligent men, who do not know Me perfectly, think that I, the Supreme
Personality of Godhead, Kṛṣṇa, was impersonal before and have now assumed this
personality. Due to their small knowledge, they do not know My higher nature,
which is imperishable and supreme."*
Because the Lord becomes visible in response to His devotees' love, that does
not mean that He is not also all-pervading, present within everything. He does
both these actions by the power of His own internal potency. However, to they
who do not love Him, He presents only a reflection or a shadow of Himself. The
Lord Himself affirms (Bhagavad-gītā 7.25):
nāhaṁ prakāśaḥ sarvasya
yogamāyā-samāvṛtaḥ
"I am never manifest to the foolish and unintelligent. For them I am covered by
My internal potency."*
Therefore, even though He is full of transcendental bliss and other auspicious
qualities, He appears terrible and ferocious to they who have no love for Him.
Therefore to they who do not love Him He remains invisible.
Adhikaraṇa 14
The Lord's Qualities Are Not Different From His Self
Introduction by Śrīla Baladeva Vidyābhūṣaṇa
Now will be proved the truth that the Lord's qualities are not different from His
self. If the Lord's qualities were different from His self, then His qualities would be
secondary and unimportant, and thus love for the Lord, love inspired by those